1] their french
2] they never really seemed to exude passion while racing, at least to me.
they were always that huge french team that didn't win. but if the whole french cycling culture, as i am to believe it through tons of propaganda, is now dope free and the riders are riding clean, than i am starting to take an interest in them and feel a connection to the underdog, that is if they are truly riding clean. if it turns out just to be a media campaign, than i am going back to ignoring them.
so back to cofidis, they have a new image this year, with a mostly all red kit [tim will love that, since i think he has always loved their kit designs anyway, even though their arm warmers are the same color this year] and really well produced video of the team. if anything, they got the whole media thing right this year.